Designed for those with no prior knowledge of Chinese, Startup Business Chinese: An Introductory Course for Professionals escorts readers through daily business and social situations encountered by executives doing business in and with China.
Level 1's storyline is centered on a foreign executive's business trip to China, and deals with visiting a factory, dining out, making appointments, thanking hosts, and more.
Level 2 continues the storyline as the executive relocates to China to live and work, and deals with travel plans, setting up an office, communicating with colleagues, accessing the Internet and other publications, finding an apartment and international school, and seeing the doctor.
Level 1 is in simplified characters only. Level 2 includes traditional characters in the textbooks' vocabulary lists, and presents traditional character versions of the dialogues in addition to simplified character versions.
The Startup Business Chinese, Level 1 textbook comprises 12 units covering basic daily corporate interactions and business-related social exchanges.
Each unit starts with a brief introduction describing the setting and learning objectives for that chapter, then moves on to two situational dialogues, two vocabulary lists, and a sentence pattern and grammar section. All the dialogues, grammar, and vocabulary are designed for beginners, and emphasize business communication: negotiating, socializing, and establishing and maintaining good relationships. Beyond language acquisition, each lesson provides students with extensive cultural points to help navigate cultural differences in business and daily life. Level 1 covers over 600 vocabulary words.
The textbook includes one WMA audio CD containing over 290 minutes of listening material. The recordings feature native Chinese speakers reciting dialogues, vocabulary words, and example sentences from the textbook. To learn more about WMA files, click here.
A separate workbook contains corresponding practice exercises. The Startup Business Chinese course is in simplified characters and pinyin.
Tables and Figures
Introduction to the Chinese Language
Introduction to Numbers in Chinese
List of Abbreviations
Unit 1 问好
Unit 1.1 Exchanging Names
Unit 1.2 Exchanging Greetings
Unit 2 介绍
Unit 2.1 Meeting the Company Manager
Unit 2.2 Getting to Know the Company Staff
Unit 3 家庭
Unit 3.1 Marital Status and Family
Unit 3.2 Family Members and Relatives
Unit 4 公司
Unit 4.1 Company Type
Unit 4.2 Company Size
Unit 5 询问
Unit 5.1 Inquiring about Someone's Whereabouts
Unit 5.2 Inquiring after Someone's Profession
Unit 6 约见
Unit 6.1 Setting up an Appointment
Unit 6.2 Rescheduling an Appointment
Unit 7 访问
Unit 7.1 Visiting a Company for the First Time
Unit 7.2 Introducing Products and Plants
Unit 8 晚餐
Unit 8.1 Dining Invitations
Unit 8.2 Dining Etiquette
Unit 9 应酬
Unit 9.1 Nightlife
Unit 9.2 Cultural Events
Unit 10 出门
Unit 10.1 Asking Directions from Taxi Drivers
Unit 10.2 Asking Directions from Pedestrians
Unit 11 购物
Unit 11.1 Places for Purchasing Gifts
Unit 11.2 Gifts for Others
Unit 12 话别
Unit 12.1 Showing Gratitude
Unit 12.2 Good-byes and Future Plans
1. English Translations of the Dialogues
2. Key World Capitals
3. Major Business Provinces in China
4. Major Business Cities in China
5. Chinese-English Wordlist
6. English-Chinese Wordlist
7. Index of Sentence Patterns