Fourth edition of Doing Business in China, one of the most well-known books among students of International Relations and business managers who would like to start business relations with China.
This book revises marketing-related topics such as pricing, distribution, advertisement and promotions. It also offers advice on how to choose your business partners and adapt your strategies to the local conditions. In addition, the book provides information on Chinese business culture and the differences to Western business culture.
Chapter 1 The Road to Cathay
Chapter 2 Through a Glass Darkly: China from a Western Perspective
Chapter 3 The Furniture of the Mind
Chapter 4 Relationships and Regulations
Chapter 5 Business and the Law
Chapter 6 Creating Harmony: Alternative Venture Formats in PRC
Chapter 7 The Marketing Mix
Chapter 8 The Marketing Process
Chapter 9 Rightness and Correct Form: The Yi and Li of Relationships in China
Chapter 10 Western and Chinese Commercial Thinking