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    Doing Business in China (Fourth edition)

    EAN: 9781138944831

    Doing Business in China (Fourth edition)
    ISBN: 978-1-138-94483-1 // ISBN: 9781138944831

    Year of publication
    : 2017
    : Routledge
    Number of pages
    : 257
    Languages: English
    Country of origin
    : United Kingdom

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    Fourth edition of Doing Business in China, one of the most well-known books among students of International Relations and business managers who would like to start business relations with China.   

    This book revises marketing-related topics such as pricing, distribution, advertisement and promotions. It also offers advice on how to choose your business partners and adapt your strategies to the local conditions. In addition, the book provides information on Chinese business culture and the differences to Western business culture. 

    Book contents:

    Part I

    Chapter 1 The Road to Cathay

    Chapter 2 Through a Glass Darkly: China from a Western Perspective

    Chapter 3 The Furniture of the Mind

    Chapter 4 Relationships and Regulations

    Chapter 5 Business and the Law

    Part II

    Chapter 6 Creating Harmony: Alternative Venture Formats in PRC

    Chapter 7 The Marketing Mix

    Chapter 8 The Marketing Process

    Chapter 9 Rightness and Correct Form: The Yi and Li of Relationships in China

    Chapter 10 Western and Chinese Commercial Thinking

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