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Description de l'éditeur:
This is a business Chinese textbook for foreigners learning Chinese, suitable for international students of advanced Chinese language programs and third-year (or above) undergraduates studying at Chinese universities. It is also suitable for students with equivalent Chinese proficiency in Chinese training classes or universities in countries other than China. It is composed of 15 lessons. Every lesson or every two lessons comprise one topic, covering the major areas that foreign businessmen take their business activities in China: China’s economic situations, investment environment, investment strategy, business management, human resources, market research, marketing strategy, international trade, and corporate culture. Each lesson comprises five units, namely intensive reading, reading, writing, interactive activities, and comprehensive exercises, which improve students’ proficiency in business Chinese from listening, speaking, reading, and writing perspectives and enhance their understanding of China’s economy and trade.
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