Doing Business in China - 5th Edition

Il libro “Doing Business in China” di Giles Chance illustra in modo chiaro e conciso le modalità più appropriate per fare affari in Cina, fornendo consigli e spiegazioni particolarmente utili per quelle aziende straniere che desiderano avventurarsi nel mercato cinese.

Informazioni in inglese fornite dalla casa editrice:

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

• Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
• New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
• An in-depth focus on internet marketing in China
• Choosing business partners and negotiating
• Dos and don’ts.

Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.