THE ROUTLEDGE COURSE IN BUSINESS CHINESE
AUTORES: QUIGHAI CHEN, LE TANG y QUIULI ZHAO
ISBN>: 978-0-415-66803-3 9780415668033
FECHA DE EDICIÓN: 2013
Descripción del producto en inglés
The Routledge Course in Business Chinese has been specifically designed for students in the fourth year of language learning or above who wish to progress their language training and prepare to tackle real-life business situations confidently and effectively.
Designed to prepare students for the world of business, The Routledge Course in Business Chinese presents timeless business knowledge through topics ranging from frequently occurring business activities, economic systems and phenomena, to issues of common interest. Topics include: the stock market, international trade and economic recession and inflation.
Business knowledge is presented as a means to facilitate language learning, while the content-based materials enhance cultural awareness. The course focuses primarily on developing advanced language skills with particular emphasis on formal styles and business terminology.
Students are supported and guided through the course as they develop the skills they need to continue learning for themselves. Students are encouraged and inspired to explore and keep up-to-date with new developments in China’s economy through their own efforts, thus developing an independent learning style and connecting classroom learning to the real-world.
- focuses on practical language skills and language learning skills
- foundation in the common core of the language reinforced through task-based exercises to encourage language use
- provides timeless topics as a foundation and encourages students to acquire recent information to supplement this through their own efforts thus guiding them to make the necessary connections between the classroom and the real world.
By the end of this rewarding course students will have the language skills and learning skills required to deal effectively with a range of business situations and the skills to prepare themselves for any future business encounters.
Contenido del libro
Introduction. To Fellow Instructors of Business Chinese. Preparatory Business Chinese Warm-up Lesson. Lesson 1 Stock Market and Real Estate Market. Lesson 2 Foreign-exchange Market and Exchange Rate. Lesson 3 Marketing. Lesson 4 International Trade Lesson 5 Business Administration Lesson 6 Transnational Operations. Lesson 7 Ownership and Modes of Operation. Lesson 8 Economic Recession and Inflation Lesson 9 Taxation. Lesson 10 Personal Finance Management and Insurance. Lesson 11 Intellectual Property. Lesson 12 Business Ethics and Social Responsibility. Appendix A Chinese-English Glossary of Words and Expressions. Appendix B Index of Language Tips. Appendix C Index of Notes.